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What influences the influencers?
Influencers for sale: click to zoomRight. Elephant in the room time. You know those influencers you're getting to plug your products? It's not your brand they're attracted to - it's your wallets.Your...
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The Web Changed. We Changed. So why are Retailers stuck back in 2003?
Time for a little history lesson.If you are old enough (Millennials excused here!) to remember the first retail websites in the mid ‘90s, they were pretty boring, basically online versions of print...
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Black Friday Sales: Getting the most out of the inevitable bargain hunters
Sales exist for a good reason!While clearing out last season’s left over stock frees up warehouse and display space and provides cash to reinvest in your business, the main reason you, as a retailer,...
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Seven Reasons Why You Should Outsource Your Refer-a-Friend Scheme
WHY YOU SHOULD OUTSOURCE YOUR REFER-A-FRIEND SCHEMEWhen looking at Refer-a-Friend or ‘RAF’ schemes, potential clients often ask us: ‘Why should we not just build this ourselves?’ Or, where a brand or...
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Why You Need To Start Building Up Your Black Friday Sales Channels Now!
As we are now officially in Autumn (a.k.a. ‘Fall’ for our US readers), you are probably starting to turn your attention towards this year’s Black Friday and Cyber Monday promotions.With so much riding...
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Winning New Customers Without Losing Your Shirt!
If you have been following the business pages lately you cannot help being struck by the huge changes underfoot in the online gaming industry with mega-mergers between Betfair and PaddyPower and GVC...
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What a Waste: Has Product Sampling Led To Global Warming?
How Innovation Has Made Sampling Better.......And Saved the Earth TONS OF TRash!If there was an area of marketing ripe for innovation it had to be sampling! If you have any doubts, then the next time a...
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Bauer, Future & Immediate Media Innovate To Drive Subscriber Growth
Leading UK Magazine Publishers Drive Subscriber Growth from ReferralsAfter a difficult decade for the global magazine industry, beset by competition from abundant free content online and peer to peer...
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The Miracle Cure for Your Black Friday Hangover
After The Party...The Hangover!Well as parties go, this year’s Black Friday weekend was ‘one huge sales party’!We are not going to bore you by repeating all the stats about how many billion dollars of...
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Buyapowa Showreel October 2015
Covering five of the key sectors in which we work - retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury - we take a look at how some of the world’s...
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